Santa Cruz Is Open for Your Business

This site will guide you through the process of registering a new business in Santa Cruz, CA.

From Mayor Cynthia Chase


Welcome to Open Counter! This is a great tool for businesses preparing for the permitting stage of the start-up process. Once you have chosen your location, OpenCounter can help you estimate what your permit costs might be and what information you will need to gather to move smoothly through the permitting process.

I hope you’ll find this tool helpful and easy to use as you build or expand your business.

Thank you for investing in Santa Cruz – you’re the reason why it’s such a great place to live, work, and do business.

Business is Booming


median family income

per capita retail sales

private firms